bandhani, kantha embroidery, women artisans

Empowering Women Artisans: The Role of Handicrafts in Breaking Barriers

The handicraft sector in India has long been a repository of cultural heritage, with women artisans playing a pivotal role in its preservation. These women have primarily produced intricate textiles, embroideries, and traditional handicrafts for centuries. However, their contributions often went unnoticed due to social and economic marginalisation. Today, projects like The India Craft Project (TICP) are transforming this dynamic, giving women the recognition and empowerment they deserve.

A Historical Perspective: The Marginalization of Women Artisans

Historically, women in India were responsible for producing renowned handicrafts such as Bandhani, Kantha embroidery, and Madhubani painting, passing down their skills through generations. Despite being the custodians of these crafts, they lacked direct market access and remained economically dependent on male intermediaries who controlled the sale and distribution of their products.

For instance, the Bandhani tie-dye, primarily practised by women in Gujarat and Rajasthan, is one of India’s most traditional crafts. Similarly, Kantha embroidery from Bengal was traditionally created by women using old saris. These activities, seen as part of domestic life, rarely translated into financial independence for the artisans involved.

The Present: Empowerment Through Handicrafts

In recent years, handicrafts have emerged as a vital tool for empowering women. More than 50% of India’s seven million artisans are women. Projects like The India Craft Project work to provide women with training, market access, and financial autonomy. By eliminating intermediaries, TICP ensures that these artisans receive fair wages and direct recognition for their craftsmanship.

A notable example is the promotion of Sikki grass craft from Bihar. Traditionally used for household items, Sikki is now being reimagined as a medium for sustainable home decor. Through TICP’s support, women artisans in rural areas can now reach broader markets, expanding their economic opportunities while preserving their craft heritage.

Handicrafts as a Path to Gender Equality

By promoting the revival of traditional crafts, TICP is helping women artisans gain financial independence and break free from traditional gender roles. Crafts like Zardozi embroidery, once dominated by men, now see an increasing number of women artisans. Through skill development, market exposure, and the promotion of fair-trade practices, women are becoming entrepreneurs, managing both the creative and business aspects of their work.

One success story is Sanjuben Pachanbhai Rabari, a master of Dhebaria Rabari embroidery. With the support of TICP, women like Sanjuben have transitioned from being mere artisans to business owners, making crucial decisions that shape the future of their craft.

Conclusion

The empowerment of women artisans through handicrafts is a powerful testament to the transformative impact of The India Craft Project. By providing direct access to markets, fair wages, and training, TICP is helping to break gender barriers, ensuring that women artisans are recognised for their craftsmanship and become critical players in the handicraft economy. Handicrafts offer these women a sustainable livelihood, promoting gender equality and preserving India’s rich cultural heritage.

Explore their initiatives and stories here for more information on how The India Craft Project transforms lives through cultural preservation and economic empowerment.

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